100% cruelty free
Every product is developed without harming any living creature, now or in the future.
Vegan formulations
Our products contain no animal-derived ingredients, except for beeswax. The production of beeswax is strictly regulated to make sure sustainability is top priority.
Eco-conscious production
Every step of our process is designed to protect both the planet and the people on it, from sourcing to formulation.
Sustainable sourcing
We use natural resources mindfully, ensuring they’re preserved for future generations.
Biodiversity protection
We carefully select ingredients and practices that help protect ecosystems and support natural balance.
No carcinogens
We avoid ingredients with links to cancer. We carefully review the research and make decisions based on the best available evidence.
No parabens
We completely eliminate parabens which have been linked to hormone disruption and potential reproductive harm.
No phthalates
Phthalates are known endocrine disruptors and have been banned in the EU but still used in the US. We refuse to put them in any of our formulas.
No SLS sulfates
SLS sulfates strip natural oils and disrupt the skin barrier. Our cleansers and shampoos get the job done without the damage.
No benzines
We exclude benzene and its derivatives due to their potential health risks, including links to toxicity and contamination concerns.
No silicones & siloxanes
We ban all silicones and siloxanes due to their harmful buildup in the body and environment.
No toxic preservatives
You won’t find any toxic preservatives, such as formaldehyde, BHA, and others, in our products because they’re linked to toxicity and irritation.
No toxic pigments
We ban synthetic dyes, coal tar, carbon black, and talc, which have been linked to health concerns.
No toxic fragrances
If fragrance is used, it’s free from phthalates and synthetic musks.
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